Description: Conducting an annual customer satisfaction and loyalty study is mission critical for evaluating both the satisfaction with every customer-facing aspect of your business, but also loyalty to your brand.
Join high-tech marketing veteran, Steve Piper, as he guides you through best practices for conducting annual customer satisfaction and loyalty studies. In this webinar, you'll learn:
- Understanding the benefits
- Assembling your program committee
- Determining adequate sample sizes
- Constructing an optimal survey
- Analyzing the results
- Taking action to affect change